YouTube Shorts for #Goals (2025)

India’s creator economy is growing at breakneck speed and YouTube, the world’s leading video platform, is shaping the next wave of this growth by empowering more women to create, share, and thrive. Because the future of content must include every voice- especially hers.

The culture of #Goals has shaped Gen Z’s language of aspiration. Going from where you are to where you want to be, is going from your dreams, to your goals. This film takes that idea and turns it into a rallying cry: your content, your creativity, your goals. Because when you knew that there's more to you as a creator, it's time to get on YouTube Shorts.

YouTube Shorts India

We brought together an eclectic group of creators- Neetu Bisht, Sommya Jain, Saloni Kukreja, Krutika Raut, Tarini Shah and Brinda Sharma- across comedy, entertainment, food, beauty, fashion, lifestyle and travel. Their stories are stitched together to a reimagined version of AR Rahman’s Dol Dol from Yuva, performed by Srushti Tawade. The track is both a cultural wink and an anthem, a reminder that ambition is worth chasing loudly.

An out-of-home campaign celebrating our women creators was launched too.