India was the first market to roll out YouTube Shorts. The goal was to drive awareness with 14 to 24-year-old Gen Zs who are watching and creating short-form video content on platforms like Reels, Moj, Josh, Chingari, MX Takatak and the likes.

YouTube Shorts’ core USP is its vast audio library. You can pick up audio from absolutely any video on YouTube and create a short-form video with it. So we mapped out hundreds of such viral, almost viral as well as potentially re-viral classics from the YouTube library, married them with culturally relevant formats like mukbang, content creation trends like pet love, fusion dance, geriatric creators, and cultural waves like K-pop to arrive at films in five Indian languages.