Is "Superwoman" a compliment or an expectation?

Society has higher expectations of women than it does of human beings. Women today suffer from a burden of potential. We've created a culture of portraying women as mythical creatures who can be everything, everywhere, all at once. The idea that a woman can do anything, has been interpreted as a woman must do everything. With Tanishq, a jewellery brand for the modern woman we asked, “Who she is before she's a superwoman? She's human.”

This film cut through the clutter of Women’s Day ads that glorify women’s burden of potential and went viral on social media.