Christmas is all about delivering cheer. Swiggy, a food marketplace wanted people to deliver that cheer using Genie, its instant intra-city service. So we took a little help from the OG gift deliverer to talk about this service.

If Genie took over all Christmas deliveries, what would Santa do? Look for a new job, of course. We created a LinkedIn profile for Santa, with the feature thousands of people were using: #OpenToWork. Next, we sent 6 lakh+ logo-less posters, flyers, newspaper inserts and business cards to homes and offices across cities. Each of these led people to Santa’s LinkedIn profile, where a video resume awaited, revealing the reason why Santa was looking for a job, and Genie’s role in it.