In the Chocochip biscuit category, Good Day is a late entrant and a trailing one in the consumer preference index. So in order to make the product popular among GenZ, who unlike millennials, are not passive content consumers, but active content creators, we introduced the mother of FMCG challenges.

With #GoodDare we threw three unique dares to Gen-Z to play around with the Good Day Chocochip. In their own way, they get to catch it with their mouth, dip it in any sauce, or sing as they eat it. This creates consumption moments that are not just fun, but also reward-led and social.