In a world where societal pressures often push young people to present curated versions of their lives on social media, Snapchat offers a refreshing alternative for Gen Z in India. It’s a platform where authenticity thrives. Instead of chasing followers and online clout, users chase real, unfiltered bonds with those closest to them. For brands, this presents a valuable opportunity to reach a young audience that is relaxed, real, and highly engaged. With 200 million Indian users, 90% of them aged 13-34, Snapchat is the heart of young India, offering brands a powerful way to connect with their key demographics.